Shock the World, 30th Anniversary Event Kick-Off
G-Shock hosted an exclusive 30th Anniversary event at The Manhattan Center in New York City where Slaughterhouse was the opening act for Eminem who took the stage for a private concert following the news of a G-Shock and Eminem collaborative timepiece that will be released in Fall of 2013. Prior to the performance an intimate meet-and-greet with the G-Shock athlete roster and the creators of the legendary timepiece, media and brand friends were privy to a retrospective of G-Shock's innovative technology and preview of upcoming product releases during a multimedia press conference. Throughout the event space, new collaboration models between Eric Haze, DGK, CLOT and Burton were showcased in addition to limited edition 30th Anniversary tribute models set to hit stores later this year.
Slim Shady's crew Slaughterhouse, and DJ Drama entertained the maximum capacity crowd of over 2,000 guests, while notables from the industries of fashion, film, music and art enjoyed the raucous performance from the VIP section.