Building on a strong commitment to youth culture, Josh Stinson and Mikey Cena have transformed Orisue from a small California company originally conceived as a charitable nonprofit into a global leader in the streetwear scene. "Time management is 24/7 for us," says Mikey. "Timing is everything-for trends, for fabrics, for feel of fabrics, weight of fabrics-everything has time involved, and it's about dropping it at the right time. I think it's really important to make sure that we are pushing every key point at the right time, 'cause if you're too early, it's not going to hit. If you're too late, you're too late." Now entering its seventh year, Orisue has made its mark by always being right on time.